Privacy Policy

Last Updated: January 2026

At SportsBra.au ("we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sportsbra.au (the "Site").

By accessing or using our Site, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

1. Information We Collect

Information You Provide to Us

We may collect information you voluntarily provide when you:

• Subscribe to our newsletter
• Fill out a contact form
• Participate in surveys or quizzes on our Site
• Communicate with us via email

This information may include your name, email address, and any other information you choose to provide.

Information Collected Automatically

When you visit our Site, we may automatically collect certain information about your device and usage, including:

• IP address
• Browser type and version
• Operating system
• Referring URLs
• Pages viewed and time spent on pages
• Links clicked
• Date and time of visits

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our Site
• Improve, personalise, and expand our Site
• Understand and analyse how you use our Site
• Send you newsletters, marketing communications, and other information that may interest you (you can opt out at any time)
• Respond to your enquiries and provide customer support
• Detect, prevent, and address technical issues

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and store certain information. Cookies are small data files placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

We use the following types of cookies:

• Essential Cookies: Required for the operation of our Site
• Analytics Cookies: Allow us to recognise and count visitors and see how visitors move around our Site
• Advertising Cookies: Used to deliver advertisements relevant to you and your interests

4. Third-Party Services

Amazon Associates Programme

SportsBra.au is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.au. As an Amazon Associate, we earn from qualifying purchases.

When you click on Amazon affiliate links on our Site and make a purchase, Amazon may collect information about your purchase in accordance with their own privacy policy. We do not have access to your personal payment information.

Analytics

We may use third-party service providers, such as Google Analytics, to monitor and analyse the use of our Site. These services may collect information about your use of the Site and report website trends without identifying individual visitors.

5. Disclosure of Your Information

We may share information we have collected about you in certain situations:

• Legal Requirements: If required to do so by law or in response to valid requests by public authorities
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition
• With Your Consent: We may disclose your personal information for any other purpose with your consent

6. Data Security

We implement appropriate technical and organisational security measures to protect your personal information. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access personal information we hold about you
• The right to request correction of inaccurate personal information
• The right to request deletion of your personal information
• The right to opt out of marketing communications
• The right to withdraw consent where we rely on consent to process your information

To exercise any of these rights, please contact us at hello@sportsbra.au.

8. Australian Privacy Principles

We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). For more information about privacy in Australia, visit the Office of the Australian Information Commissioner (OAIC) website at www.oaic.gov.au.

9. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.

10. Links to Other Websites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: hello@sportsbra.au
• By visiting our Contact Page