Passionate fitness enthusiasts helping Australian women find their perfect support
SportsBra.au was born from a simple frustration that every active woman has experienced: the struggle to find a sports bra that actually works. Our founding team member, Sarah, was training for the Sydney Marathon in 2023 when she went through six different sports bras trying to find one that provided adequate support without chafing, bouncing, or digging into her shoulders during long runs.
After spending countless hours researching encapsulation versus compression designs, understanding the difference between moisture-wicking fabrics like Coolmax and Dri-FIT, and learning about the importance of proper band sizing versus cup sizing, Sarah realised she had accumulated knowledge that could help other Australian women avoid the same frustrating trial-and-error process.
What started as a personal research project quickly evolved into something bigger. We connected with physiotherapists, sports medicine professionals, and breast health specialists to understand the science behind breast support during physical activity. We learned that the Cooper's ligaments—the connective tissue that supports breast shape—can stretch permanently without proper support during high-impact exercise. This isn't just about comfort; it's about long-term breast health.
At SportsBra.au, our mission is straightforward: to provide Australian women with the educational resources and honest comparisons they need to make informed decisions about their sports bras. We believe that every woman, regardless of her cup size, activity level, or budget, deserves access to clear, jargon-free information about finding proper support.
We're not just another product review site. We focus on education first. Our guides cover everything from understanding the difference between racerback and traditional strap designs, to knowing when it's time to replace a worn-out sports bra (hint: if the band rides up or the straps dig in, it's time). We explain technical terms like "encapsulation support" and "compression fit" in plain language, because we remember how confusing this world was before we dove in.
Founder & Head of Content
Marathon runner and fitness enthusiast with over 10 years of experience in the Australian fitness industry. Sarah's personal journey to find the perfect running bra inspired the creation of SportsBra.au.
Sports Medicine Consultant
Qualified physiotherapist specialising in women's health and sports rehabilitation. Jessica ensures all our content is medically accurate and based on current research.
Product Research Lead
Former retail buyer for a major Australian sportswear chain. Emma's industry connections and fabric knowledge help us evaluate the technical aspects of each product we feature.
We're committed to providing accurate, helpful, and unbiased information. When you read our guides, you can trust that we've done the research, consulted the experts, and tested the concepts ourselves. We update our content regularly to reflect new products, emerging research, and feedback from our community of readers.
Whether you're a beginner looking for your first sports bra, a larger-cup woman searching for genuine high-impact support, or a seasoned athlete wanting to understand the latest fabric technologies, we're here to help. Thank you for trusting SportsBra.au as your resource for all things sports bra-related.
Have questions or suggestions? We'd love to hear from you. Get in touch and let us know how we can help you on your fitness journey.